Simply telling your story isn’t enough. How you engage makes you memorable.
Brand Strategy
Organizations often struggle to uncover the essential nature and structure of their story. The narrative DNA of their history and purpose must be original, differentiated, and backed by facts – not just aspirations and intentions that won't stand up to the scrutiny of the real world.
I’ve helped more than a dozen technology and media companies develop strategic narrative blueprints that are informed by an in-depth understanding of a company’s business, technology, product, competition, and audience. These serve as the guiding North Star not only for creative communications, integrated marketing, and content campaigns - but also across strategic, technical, and tactical business operations.
You can read about examples of this work for Apple and NTT’s global innovation center.